Gone are the days when self-publishing was virtually synonymous with self-defeating.
Many amazing authors have already chosen to self-publish at some time in their careers: Rudyard Kipling, Ernest Hemingway, Margaret Atwood, Stephen King, Carl Sandburg, James Redfield, Mark Twain and Walt Whitman, just to name a few. You would do well to be among this honored group.
Four best reasons to self-publish:
Faster turn-around time
A print-on-demand publisher can have your book done and ready to order within 3 months, whereas traditional publishing usually works on an 18-month production cycle.
Full control of the production process
Your book is a reflection of you. When you self-publish you have complete control on the direction of your book, and ultimately, the final product itself.
Your work, Your rights
Self-publish your book, and you retain all the proprietary rights to your work. If you go with a traditional publisher, they will own the rights, and the success of your book would be dependent on whether or not they stay interested and are willing to continue to print more copies.
Target your niche market
Because your book is one of a kind, it may attract a market that has not yet been met. You can test the waters through self-publishing, and you can target market your book to your specific audience.