Regardless of the type of book you have written, if you want your book to sell, a marketing plan is essential. There is no right or wrong way to market your book; each manuscript requires a different tactic to optimize your book's sales potential. Our Marketing Department acts as your personal marketing firm, running campaigns on your behalf in order to foster interest, awareness, and ultimately achieve book sales.
Planning is key to the success of your book. With so many alternatives available, a clearly laid out marketing plan is the best way to maximize your efforts. It is your compass for a productive book-selling campaign and a requirement for sales success.
A great promotional campaign focuses on catching the public's attention through the media. You must generate news about your book and learn how to use the media to get that news before the public. By utilizing the power of the world wide web, sending out press releases, reaching out to media contacts and handing out printed materials related to your book, you can announce your book to the world on as large a scale as possible.